From Frosty: In support of Marina Bay Sands’ first major brand re-launch since its opening in 2011, Frosty was engaged to contribute to a transformative initiative that marked the debut of a new identity and global campaign—a significant milestone in the resort’s journey to redefine luxury.
In close partnership with the exceptional MBS internal creative and marketing teams, Frosty developed a comprehensive brand system. This included supporting typefaces, a refreshed color palette, photography direction, and graphic design applications across a wide range of consumer touchpoints. Pentagram was responsible for the new wordmark and logo design along with the “Above Beyond” brand message.
For the global brand campaign, we collaborated with acclaimed Canadian director Celine Song on video and Shanghai-based fashion photographer Nick Yang for still imagery. Teased through platform-specific social content and launched with an on-site global press event, the campaign rolled out simultaneously across all owned, earned, and paid media channels.
Creative Agency: Frosty
Diretor: Celine Song
Production: Iconoclast
Executive Producer: Guy Rolfe
DOP: Shabier Kirchner
Production Designer: Nathan Parker
Stylist: Katina Danabassis
Producer: Jane Lloyd
Production Manager: Davina Abrahams
Stills Photographer: Nick Yang
BTS Director: Daniel Marjan
BTS Photographer: Juliana Tan
Director: Loïc Maes
Photographer: Jem Mitchell
Stylist: Miranda Almond
Makeup: Nina Park
Hair: Tyler Johnston
Set Design: Andrew Tomlinson
Casting: Heather March
Executive Producer: Stephen Holtzhauser for Wood House Media
Executive Creative Director: Tom Lee
Associate Creative Director: Ariel Panigel
Art Director: Lewy Westhoff
Senior Director of Production: River Myers
Director of Production, EP: Spencer Thompson
EP: Megan Doyle & Stephen Holtzhauser
Director: Ryan Chun
Photographer: Benjamin Lennox
Production Services (Madrid & London): FALCA
Full Credits at MATTE PROJECTS
Director & Photographer: Harrison Boyce
Group Thrpy EP: Min Soo Kim
Group Thrpy Supervising Producer: Joakim Carlsson
London Production: Wood House Media
Director: Nathan Copan
Stylist: Daniel Edley
Makeup: Ciara O’Shea
Hair: Alfie Sackett
Set Design: Ethan Tobman
Casting: Kharmel Cochrane
Produced by FREEBIRD
London Production by Wood House Media
Photographer: William Arcand
Matte Projects: Pat Dierker, Seana Bruff, Zoe Weimersheimer
Producer: Stephen Holtzhauser for Wood House Media
Clio Silver Winner for Film Craft, 2022. Shortlisted at the 2022 D&AD Awards for Sound Design & Use of Music / Adapted Music.
Creative Agency: Anomaly
Director: Glen Luchford
Executive Producers: Stephen Holtzhauser & Laura Lotti for Partner Films
Creative Director: Alessandro Michele
Art Directors: LJBTN
Photographer: Anthony Seklaoui
Director: Simon Cahn for DIVISION
Executive Producer: Stephen Holtzhauser for Partner Films
Isaac Silhouette #1
American West 2024
_
"Talk low, talk slow, and don't say too much"
American West 2024
_
Photographer: Dean West
Production: Wood House Media
Editioned Prints Available Here
Photographer: Will Scarborough
Stylist: Marika Ella-Ames
BTS: Roxy Lee
Produced by Danny Needham & Stephen Holtzhauser for ROSCO
Photographer & Director: Jacob Sutton
Executive Producer: Stephen Holtzhauser for Partner Films
Photographer: Jem Mitchell
Stylist: Daniel Edley
Hair: Alfie Sackett
Makeup: Ciara O’Shea
Produced by Wood House Media
From La Mer: “What do actors, singers, explorers, and scientists have in common? A deep love for the ocean. Watch as our La Mer devotees dive deep into Fiji waters to reconnect with the wonders of the secret kingdom.
In 2017, La Mer launched the Blue Heart Oceans Fund to protect what we love and to ensure a future of flourishing seas for generations to come. We are committed to protecting marine habitats across the globe through awareness-raising initiatives, charitable donations and beach clean-ups.”
Learn more about the Oceans Fund: https://www.cremedelamer.com/blue-heart
Creative Direction: Jakob Daschek
Photographer: Tim Kindler
Producer: Stephen Holtzhauser for Good Company
Creative Agency: Ogilvy
Director: Daniel Iglesias Jr.
Producer: Stephen Holtzhauser for Good Company
Creative Direction: Raúl Martinez for 23 Stories
Photographer & Director: Steven Klein
Producer: Stephen Holtzhauser for Good Company
Fine Art Photograph; editioned prints available via Dean West.
Photographer: Dean West
Producer: Stephen Holtzhauser
Photographer & Director: Anthony Cotsifas
Producer: Stephen Holtzhauser for Good Company
Shortlisted for Moving Image Craft Editorial Campaign at the One Show Awards (2020).
Nominated at the Shots Creative Awards for Online Commercial of the Year (over two minutes).
Photographer & Director: Pari Dukovic
Producer: Stephen Holtzhauser for Good Company
Director: Anthony Cotsifas
Producer: Stephen Holtzhauser for Art Partner
Creative Agency: W+K
Creative Direction: Maxime Quoilin
Director: Dikayl Rimmasch
Producer: Stephen Holtzhauser for Good Company
Creative Agency: The Box
Director: Pascal Dangin
Producer: Stephen Holtzhauser for Good Company
Creative Agency: Wednesday
Director: Anthony Cotsifas
Producer: Stephen Holtzhauser for Good Company
Director: Loïc Maes
Producer: Stephen Holtzhauser for Good Company
Director: Daniel Gomes
Producer: Stephen Holtzhauser for Good Company
