KING SIZE (2023)

16K VIDEO PROJECTION, SOUND.

FROM MARCO: “THE KING HAS LEFT THE BUILDING. ELVIS PRESLEY'S DEATH MARKED THE END OF AN ERA IN AMERICAN CULTURE. "KING SIZE" IS A MEDITATION ON THE INTERTWINED NARRATIVES OF ELVIS AND LAS VEGAS—HIS TRANSFORMATION INTO A MYTH AND LAS VEGAS INTO THE EPICENTER OF THE AMERICAN CONSUMER-ENTERTAINMENT COMPLEX. IN VEGAS, ELVIS EMBODIED THE AMERICAN DREAM AND WAS ITS ULTIMATE VICTIM.”

FROM DESIGNBOOM: “A 16K RESOLUTION IMMERSIVE ARTWORK FOR THE OPENING OF SPHERE IN LAS VEGAS HAS STUNNED CONCERT-GOERS BY CELEBRATING THE ‘KING OF ROCK’N’ROLL’, ELVIS PRESLEY, LIKE NEVER BEFORE. FILM DIRECTOR AND VIDEO ARTIST MARCO BRAMBILLA WAS INVITED TO CONCOCT THE DIGITAL ARTWORK DUBBED KING SIZE — THE LARGEST VIDEO COLLAGE EVER MADE FOR ROCK BAND U2’S INAUGURAL RESIDENCY AT THE SPHERE. CREATED USING STATE-OF-THE-ART AI AND CGI TECHNOLOGIES, THE PROJECT IS ON VIEW FROM SEPTEMBER 29 TO DECEMBER 16, 2023, IMBUING THE AUDIENCE WITH ELVIS’S WORLD THROUGH A STAGGERING 15,000 SQM DISPLAY SCREEN WITH A 180-DEGREE FIELD OF VIEW.”