From Prada: “In a riposte to ideas of authorship and auteurship, the Prada Spring/Summer 2021 campaign is photographed by no-one. Instead, hundreds of cameras, circling models in 360-degrees, simultaneously capture a multitude of views. Technology determines our viewpoint on the collection - just as it defines the 21st century. The models, styling, and curation and selection of these images, however, rely on the human mind and eye - the process a study on the conversation between man and machine.”

Creative Direction: Ferdinando Verderi

Executive Producer: Stephen Holtzhauser for Partner Films

See the full campaign here.